AXXON Bulgaria Ltd.

AXXON Bulgaria Ltd.

AXXON Bulgaria Ltd. was founded in Bulgaria in 1992 with headquarters in Sofia. Initially, the company's activities were developing in two directions:
• Distribution of FMCG; 
• Sales of industrial batteries;

In 1996, AXXON Bulgaria Ltd. expanded its structures and opened its first Germanos store for retail sales of batteries and mobile phones in Sofia.
In mid 2000, to better meets its needs and various trade activities, the company reorganized to achieve greater efficiency and specialization. The Germanos retail chain and the industrial batteries business were spun off into separate entities - Germanos Telecom and Sunlight, respectively, which have mainained their leadership position in their markets.
From mid 2000 on, AXXON Bulgaria Ltd. has been characterized a specialized distribution, logistics, and marketing company, a preferred FMCG trade partner.

The company's main objectives are:
• Ongoing specialization in the distribution, marketing, and logistics of FMCG
• Sustainable and stable growth
• High efficiency in the parameters of:


• Development and implementation of marketing strategies, specifically designed to he Bulgarian market and combined with relevant trade and communications policies;
• Development of the company's portfolio and initiating innovation to better meet consumers' needs;
• Creation and implementation of effective marketing campaigns;


• Making more than 2000 visits a day by the company's sales force and serving more than 10000 direct customers a month, Axxon Bulgaria strives to cover all distribution channels and meet high qualitative and quantitative parameters;


• Use of advanced technologies and an effective ERP system;
• Operations according to ISO9001 and ISO22000 standards;
• Infrastructure and more than 12000 sq.m. of warehouse area;
• Territorial infrastructure and 9 regional bases;
• More than 50 company vehicles;
• Fast, effective, and economic customer service and delivery of goods;

AXXON Bulgaria Ltd. strives to be the preferred partner of every company that seeks a profesionnal marketing, distributon, and logistics system for FMCG in Bulgaria. We view our customers and their needs as the underlying basis of our succes.

In 2008, AXXON Bulgaria Ld. was certified according to the international quality standards of ISO9001 and ISO22000.


In the beginning of May 2011, the company's new administrative building officially opened. Its location in close proximity to the Central Logistics Center and the Production Facility provides for the easier and more effective functioning of all the company's units.